If you’ve been reading us for a while, you know we’re in love with Arctic regions. And a lot of people turn to us for advice, and even want us to go with them on an Arctic trip!.

We’ve been there. We’ve hiked across frozen tundras, stood under the shimmering Northern Lights in absolute silence, and yes, once questioned our life choices while knee-deep in snow, miles from civilization.

The Arctic isn’t just a place — it’s a feeling, a test of resilience, and a reward for those who seek the extraordinary. So, this guide is for you, adventurous penguins, and all of our friends and relatives who keep asking us stuff (we love you)!

If you're planning a winter trip to Lapland, you're probably torn between magical Rovaniemi, the "official" hometown of Santa Claus in Finland, and Kiruna, Sweden's Arctic gem. But wait — there’s more! Other Lapland destinations like Tromsø, Norway, and other less known towns, might also be calling your name. So, which icy wonderland should you choose? Let’s break it down.

Kiruna is one of our happy places.

Eli has been there no less than 6 times and counting, and it was the first Arctic destination she took Jake to when he moved to Europe.

Yet, Swedish Lapland is not the most visited. Finnish Lapland is more popular due to Rovaniemi’s Santa Village, and Norway’s Troms and Finnmark regions attract visitors from all over the world.

Find out why Kiruna is so special to us, and our best tips to explore this beautiful corner of the Arctic!

Sweden is always a good idea, no matter where you go.

This time, to satiate our winterlust, we decided to head a little more South than usual and spend a week in Luleå.

The largest city in Swedish Lapland seemed to have it all, with a well-connected airport, snowy landscapes, cozy cafés and restaurants, and, of course, the frozen Bothnian archipelago. It’s a university town with very few tourists — exactly our kind of places!

Ready to travel to Luleå with us?